I · High altitude
RIDGE
The climb stays with you.



A contour line is a quiet record of effort. Every turn is another stretch of trail, another view earned on foot. RIDGE puts the mountain on your back and keeps the front calm.

Batch 01 · Opens 31 October
Tees for the ride before sunrise, the climb after the turn and the detour you never planned.
Why ADRENL
Some people chase the finish. We are here for everything before it: the alarm you hated, the tarmac that turned to gravel, the friend who said one more. ADRENL is what you pull on when the plan changes and you go anyway.
Adrenaline, worn.
Batch 01
I · High altitude
The climb stays with you.



A contour line is a quiet record of effort. Every turn is another stretch of trail, another view earned on foot. RIDGE puts the mountain on your back and keeps the front calm.

II · Open sky
Take the open road.



An eagle with its wings thrown wide, drawn as freedom rather than rank. GARUD is the energy of a long ride: the next bend, the empty stretch, a sky that keeps getting bigger.

III · Coast and current
Let the route change.



A compass gives you direction. Water reminds you that plans move. MARCOS puts the two together for coast roads, salt air and monsoon detours, in deep navy.





Preorder · Opens 31 October 2026
The climb stays with you.
This is a preview. Nothing is charged and no order is placed until the drop opens.
The tee
We made the tee we kept reaching for on long weekends, then made it sturdier. One cut, nothing fussy, nothing you have to baby.
Thick, soft cotton that still looks right after a hundred washes and a few bad decisions.
Boxy body, dropped shoulder. It falls straight from the shoulder instead of clinging.
A small mark on the chest. The whole route across your back.
Cut, sewn and printed in India in one small run. No warehouse, no leftovers.
The drop
Three routes drawn. Samples next.
₹799, first-run price.
₹999.
Put the date in your calendar so it does not sneak past you.
Good to know
What we know for sure about Batch 01, and what we are still confirming.
Batch 01 is made after the drop opens, not pulled from a warehouse. We say so up front instead of pretending stock exists. Dispatch dates are confirmed before the drop.
Batch 01 is Rs 799. The next batch is planned at Rs 999. Nothing is crossed out and no fake discount is shown: Rs 799 is simply the price for the first run.
One free size exchange within 7 days of delivery. Exchange details are confirmed before the drop.
Not yet. The pictures are design previews that show the intended fit, colours and graphics. Photos of the finished tees replace them once the sample is made.
The target is 240 GSM, which is on the heavy side for a tee. We confirm the number on the final sample and publish it here.
Checkout opens with the drop on 31 October 2026. Payment options are confirmed then. This preview takes no orders and no money.